About this Course

Business Essentials icon

This course is designed to equip, connect, inspire and strengthen the capacity of individuals and organizations in the nonprofit sector. We will share proven, applied, researched and experienced strategies used in the field.

The 2020-2021 Nonprofit Essentials course builds on the success of past years and offers a fresh session format of pairing thought leaders with leading local changemakers from Charlotte’s nonprofit community. Author and nonprofit consultant, Kathy Izard joins Foundation for the Carolinas’ Executive Vice President and visionary, Holly Welch Stubbing to set the foundations for leadership.

The course is comprised of nine skill-developing sessions for nonprofit professionals and offered virtually from September through May. Each core topic will pair outstanding instructional content and leadership with inspirational nonprofit leaders that will share their work, challenges, skill-application, and inspiration, from many perspectives.

Equipping, Inspiring, Leading Well.

Join the course ready to connect and learn. Leave equipped and inspired – furthering individual and organizational opportunity to Impact for Greater Good!

Professional Credits Available:


Webinars – For More Information

August 11, 2020 @12PM

Course Logistics

  • Virtual LIVE  
  • Duration: September 2020 – May 2021
    9 Sessions
    Tuesdays, 9:00 AM – 12:00 PM
  • Offered at a Special Nonprofit Rate & Reduced Cost: $1800
    Session payments available: $250 per session
    Please contact us for more information on session payments.
  • Single session attendance:  $250 per session
    Pre-registration required.  Seating is limited.
    (There is no single session certificate)
    Contact us to reserve on a space-available basis

Next start date: September 8, 2020


Bundling Discounts available
When registering for another Certificate course, after your Nonprofit course, within the 2020-2021 academic year, you receive a 5% discount.

The Wake Forest University Certificates Program is an open-enrollment, non-credit bearing program.

 online  in person

Take-Aways & Learning Outcomes:

  • Introduction – Our 20-21 course builds on the success of past years and offers our new session format of pairing thought leaders with local changemakers leading Charlotte’s best nonprofits. Author and nonprofit consultant, Kathy Izard joins Foundation for the Carolinas Executive Vice President and visionary, Holly Welch Stubbing to set the foundations for leadership. We will discuss the overarching principles of nonprofit success and how each of us can prepare to be community changemakers.
  • Strategy – Define, in your own words, what is an organizational strategy. Use the language from the class to discuss a specific organization’s strategy.
  • Governance – Know the purpose, responsibilities and job of a nonprofit board as well as overall best practices for governance and legal compliance in nonprofit organizations.
  • Budget & Finance – Up-to-date facts on the financial front. Read and interpret financial reports and records effectively and well.  Know how to create a budget and understand the importance of the 990.
  • Fund Development– Implement effective processes & practices that lead to successful fundraising. Refresh or build your arsenal of fundraising principles and practices, including development planning and processes, giving motivations, annual fund, major donors, gift planning, capital campaigns, and prospect research.
  • Board & Staff Management – Have best-practice principles in-hand for motivating employees and creating a culture of engagement as we cover such topics as recruitment, retention, development and evaluation of staff and volunteers
  • Marketing – Leave no stone unturned!  Know best practices and best techniques for messaging and branding your nonprofit organization – including social media.
  • Business Intelligence & Impact– A brand new session topic for 2020-2021! Andi Stevenson will be at the helm to discuss IT, cyber security and the importance of privacy for your nonprofit.
  • Capstone – Concluding our nine session course, Kathy Izard and Holly Welch Stubbing will moderate a panel of nonprofit professionals. Students with gain first hand insights from Charlotte’s well-respected community leaders  and be able to ask direct questions on all subject areas including strategy, communication, governance and crisis management. This final session will also be a celebration and graduation for completion of the Nonprofit Essentials Certificate.

Course Designed For:

This classroom opportunity is open to the community and designed to strengthen those pursuing careers or significant roles in nonprofit organizations. Nonprofit board members, staff and volunteers are encouraged to attend.

Certificate Course Details

For More Information

For more information or to speak with a program advisor, please contact us.

Strengthen your professional network
Hear from community leaders
Interactive and targeted skill building
Learn, grow and receive recognition