Strategy & Change


Strategy & ChangeAbout This Course

A Strategic Look at Navigating and Leading In Change

Visualizing the road ahead isn’t simple or easy for anyone. It entails gazing into an uncertain future to foresee changes in the industry and competitive environment, and often requires a reassessment of strategic direction, actions and the design of new business models. Test your readiness and ability to create competitive advantage. Now IS the time.

Poets & Quants

Lead Instructor, Metin Sengul has been listed in Poets & Quants Favorite Professors Of Best & Brightest MBAs  for this year. Read more here.

Strategy & Change schedule


Course Logistics

Next start date: January 10, 2019

More information

Registration Closed

New!  2018-2019 options
Organizational discounts available
3-6 persons per organization, per course, 15%

Bundling Discounts available
Register for more than one course in the 2018-2019 academic year, 5%

Bundling & Additional Certificate Recognition:  Add this course as a specialization to Professional Excellence suite for additional recognition along with a customizable professional development plan and suite of expertise. (Professional Foundations + Professional Optimization + Strategy & Change)
The Wake Forest University Certificates Program is an open-enrollment, non-credit bearing program.

Professional Credits Available


*See Certificate Eligibility & Professional Credits

Course Take-aways

  • Foundational processes for effective strategic management and competitive advantage in times of industry strength and steadiness or in times of growth, decline or disruption
  • A set of analytical frameworks to explain performance differences among firms
  • Strategy and tools used in analysis and formulation of strategic directions for firms and the assessment of long-term profit opportunities for an industry


Course Designed For

This course is for participants interested in top-level executive leadership and planning careers in fields that draw heavily on strategic analysis and perspective – such as strategic planning, consulting, securities and industry analysis, and general management in manufacturing or service firms.

Certificate Course Details

  • Course Content

    1. Introduction to Strategy & Change Management
    January 10, 2019

    A firm’s strategy provides the architecture or design to which other decisions must fit. The escalation of terms such as “low price strategy”, “acquisition strategy”, “branding strategy”, etc. only serve to confuse the concept, and to encourage the use of multiple, and often incompatible, strategies. Strategy integrates all those dimensions. When the objective is to achieve and maintain superior performance, a good strategy is of paramount importance.

    2. Strategic analysis of the business environment
    January 17, 2019

    The diagnosis of the business environment is indispensable for strategic decision making to ensure the decisions that a firm takes today prepare it for the future. The relevant aspects include the macro-environement, industry attractiveness, customer segments, and specific competitors. The analysis of the business environment for strategy-making purposes is relevant for all businesses and should be part of the required skill set for business professionals.

    3. Strategic positioning and competitive advantage
    January 24, 2019

    A key component of strategy formulation is strategic positioning. Strategic positioning, in essence, means performing different activities from rivals’ or performing similar activities in different ways. Effective strategic positioning enables firms to achieve sustainable competitive advantage by carrying out unique activities in unique ways. Yet, this is easier said than done: inadequate (re)positioning is behind many firm’s performance problems and demise.

    4. Competitive interactions
    January 31, 2019

    Firms are surrounded by other firms whose choices interact with that of the focal firm. Returns to a given strategic positioning, for example, will depend crucially on the decisions of rival firms. The appropriate question is “how a firm can choose a good strategy when the best choice depends on what strategies the other firms in the market choose.” It is vital to be able to think through the situation from the position of the other firms, and to anticipate their choices.

    5. Technological change and dynamics of strategy
    February 7, 2019

    Technological change and disruption reshapes firms and their business environment. Successful firms change their strategies along with these changes and disruptions. Former strategies may no longer be effective, and the opportunities a new technology brings may be realized (or lost) depending on how a firms respond. Following technological innovation, firms need to adjust competitive strategy along with changes in firm resources and capabilities.

    6. Strategies for emerging industries

    February 14, 2019

    Emerging industries are newly formed industries that have been created by technological innovations, emergence of new consumers, or other changes that elevate a new product or service to the level of a potentially viable business opportunity. The essential characteristic of an emerging industry from the viewpoint of strategy is that there are no rules of the game. The absence of rules is both a risk and a source of opportunity; in any case, it must be managed.

    7. Strategies for declining industries
    February 21, 2019

    Many, if not all, industries pass from periods of rapid growth to more modest growth, what is commonly called industry maturity and eventually experience a decline in sales over a sustained period of time. Firms sometimes have trouble perceiving these changes clearly. Even when these changes are perceived, responding to them can require changes in strategy that firms are hesitant to make. End-game strategies must be developed.

    8. Creating new market place

    February 28, 2019

    Firms typically engage in mainly “exploitative” strategies, seeking to optimize their competitive position either under the constraints of industry characteristics or by leveraging their internal capabilities. But there is another way to generate excess returns: instead of incrementally changing the value proposition of their products and services within known industry parameters, firms can create radically new value propositions. Simply said, firms can ‘innovate’ value.


  • Meet the Instructor


    Metin SengulMetin Sengul, Lead Instructor

    Metin Sengul’s primary interest is the interdependence between a firm’s internal organizational choices and their product-market competitive behavior and performance. His research bridges competitive and corporate strategy by exploring the interdependence of organization design and strategy choices in multiunit firms. He focuses on providing insight into strategic decisions by managers of multiunit-multimarket firms, such as multi-industry firms, business groups, and multinationals.

    Metin currently teaches in the MBA program at Boston College, Carroll School of Management. Recent recognition: Favorite Professors of Poets & Quants Best and Brightest MBAs.

    2008 Ph.D. in Management, INSEAD
    2005 M.S. in Management, INSEAD
    2001 M.S. in Management, Texas A&M University
    1997 M.S. in Engineering Management, Istanbul Technical University
    1995 B.S. in Industrial Engineering, Istanbul Technical University

  • Program Prerequisites

    Program Prerequisites

    Participants must have a minimum of a bachelor’s degree or the equivalent. A TOEFL examination for non-native speakers of English is not required but students are expected to read, write and comprehend English at the graduate level to fully participate in and gain from the program. Requests for exceptions to these requirements must be made in writing to the program director at
  • Time, Location & Parking


    All classes are held on Thursday evenings from 6:00 PM to 9:00 PM. Missed classes will not be refunded.


    Course will be held at the Wake Forest University Charlotte Center in Uptown Charlotte: 200 N. College St. Ste 150 Charlotte, NC 28202

    Parking is available at no charge in the Wake Forest University Charlotte Center Parking Garage located on 5th Street and adjacent to the Wake Forest Charlotte Center.  (You may enter the garage from either 5th or 6th Street.)  Please bring your parking ticket in for validation.

  • Cost


    $3600 one-time registration and payment for all 8 classes. Registration is complete and your place in the class reserved as full payment is received.

    What’s Included

    • Some course materials are provided
    • Parking provided, in the Wake Forest University Charlotte Center Parking Garage
    • Coffee and light snacks are available

    *Additional course materials may be recommended for student purchase.

  • Certificate Eligibility & Professional Credits

    Certificate Eligibility

    Participants attending all sessions and successfully completing all required coursework within the course time-frame are eligible to receive a Wake Forest University Certificate.

    The Wake Forest University Certificates Program is an open-enrollment, non-credit bearing program.

    We invite you to contact us with questions or for more detail.

    Preapproved Professionals Credits

    SHRM Recertification Provider

    SHRMSociety for Human Resource Management
    Wake Forest University’s Professional Certificate Program is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 24 PDCs for the SHRM-CPSM or SHRM-SCPSM. For more information about certification or recertification, please visit

    National Registry of CPE Sponsors

    Program Level: Intermediate
    Delivery Method: Group Live
    CPE Credits available: 27.2 CPE credits
    Fields of Study: Business Management & Organization (20 credits), Personal Development (7.2 credits)

    Advanced preparation for the course is not required. To register for the course, please contact us at or register online here.

    For more information regarding administrative policies such as complaint and refund, please contact our office at 704-365-1717.

    Wake Forest University is registered with the National Association of State Board of Accountancy (NASBA) as a sponsor of Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credits. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site:

For More Information

For more information or to speak with a program advisor, please contact us.

A classroom experience that's outside-the-box
Interactive and targeted skill building
Supportive learning community
Build your professional network


April 2, 2019 @ 12-1 PM
Conflict & Negotiations
Register Here

April 4, 2019 @ 12-1 PM
Design Thinking
Register Here

April 9, 2019 @ 12-1 PM
Conflict & Negotiations
Register Here