Financial Essentials: Financial Management for Non-Financial Managers

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About This Program

Almost every manager or attorney or physician needs a firm understanding on the numbers side of business. This “crash course” in finance equips managers from all backgrounds with the critical skills needed to compete in today’s complex economy and, ultimately, boost their bottom lines.  This program will help you develop basic financial skills and an understanding of financial reports and the use of financial information in decision making. Specific skills that you will learn include: how business transactions are recorded in the financial records of the organization; how to read and interpret financial reports; how to evaluate projects that provide returns over many time periods (discounted cash flow and capital expenditure analysis); and how an organization calculates its cost of funds (cost of capital) and how this affects firm profitability.

*Note:  This course has been approved for CLE credit.

Program Details

  • Location: Wake Forest University, Charlotte Center
  • Duration: Winter Semester
    January 16 – February 20, 2018
    6 Sessions
  • Class Times: Tuesdays, 6:00-9:00 PM
  • Cost: $2700
  • Early Registration Cost: $2600
  • Early Registration Deadline: December 16, 2017

Next start date: January 16, 2018

The Wake Forest University Certificates Program is an open-enrollment, non-credit bearing program. (See Certificate Eligibility)

 Download Certificate Overview

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What You’ll Learn

  • How to read, interpret and analyze financial reports: Balance Sheet, Income Statement & Cash Flow Statement
  • How to use financial analysis to identify opportunities in your organization
  • How to effectively evaluate capital expenditures
  • Understand how an organization creates value


  • You will gain a firm understanding of financial management terminology, concepts and application of analysis techniques
  • You will have greater facility in interacting with the accounting and finance areas within your organization
  • You will have a better understanding of the financial impact of your decisions
  • You will have a greater understanding of and ability to interpret financial statements and reports
  • You will be better able to link your decisions to the financial goals of the organization

    Who is this for?

  • Law and Legal
  • Management Consulting
  • Brand Management
  • Information Technology
  • Manufacturing
  • Construction
  • Energy & Utilities
  • Healthcare

Certificate Eligibility

Certification: Participants successfully completing the work within the given course timeframe and attending all in-class sessions will be eligible to receive a Wake Forest University Certificate. We invite you to contact us with questions or for more detail.

The Wake Forest University Certificates Program is an open-enrollment, non-credit bearing program.

Program Prerequisites

Participants must have a minimum of a bachelor’s degree or the equivalent. A TOEFL examination for non-native speakers of English is not required but students are expected to read, write and comprehend English at the graduate level to fully participate in and gain from the program. Any requests for exceptions to these requirements must be made in writing to the program director at

Certificate Course Details

  • Course Content
    • Session 1: Introduction to Accounting: Transaction Analysis and Financial Statements
    • Session 2: Balance Sheet and Income Statement
    • Session 3: Income Statement and Cash Flow
    • Session 4: Financial Statement Analysis and Working Capital Management
    • Session 5: Discounted Cash Flows and Capital Budgeting
    • Session 6: Cost of Capital and Creating Value
  • Meet the Instructors

    Kendall Middaugh II

    Kendall Middaugh I, Lead Instructor. Professor of Management Emeritus, School of Business,
    Wake Forest University. BBA and MBA from George Washington University; PhD, The Ohio State University.

    Prior to teaching in the MBA & MA in Management programs at Wake Forest University, Ken taught in the MBA and PhD programs at the University of Virginia and at the undergraduate level at Ohio State University where he won numerous awards for his teaching. His teaching and research interest overlap and include managerial accounting, managerial finance, planning and control systems, and strategy implementation. He was responsible for the development and direction of the first general management program offered in the United States to Soviet enterprise managers. He was the recipient of the first Sara Lee Award for Excellence in Education for his teaching and involvement in the Soviet management program. While completing his PhD studies at Ohio State University, he was recognized by the Ohio House of Representatives for teaching excellence. Ken is the author of a number of articles on management planning and control systems, capital expenditure analysis and telecommunications security. He has also co-authored the Professional Development Institute’s Advanced Capital Budgeting manual for the American Institute of Certified Public Accountants. He has written over 50 cases for use in educational programs. He has been teaching using the case method for almost 20 years and has conducted seminars on its use for a number of professional audiences. He has worked for the accounting firms of Ernst & Young and KPMG Peat Marwick. He has been a consultant to a wide variety of domestic and multinational clients including IBM, Digital Equipment Corporation, Armstrong World Industries, Ernst & Young, Amtrak, U.S. Postal Service, U.S. Civil Service Commission, Sara Lee Corporation, RJ Reynolds Tobacco Company, Wake Forest University Baptist Medical Center and other major corporations. He is a member of the American Accounting Association and the Decision Sciences Institute.

    Robert C Nash, Lead Instructor.  Professor of Finance, Schools of Business, Wake Forest University.  BS, from The Citadel; MBA, University of South Carolina; PhD, University of Georgia.

    Rob has been teaching corporate finance at the School of Business since 1997.  Prior to joining Wake Forest, he taught at the University of Baltimore and at the University of Georgia (where he received his PhD degree in 1994).  Rob also holds the CCM (Certified Cash Manager) and CMA (Certified Management Accountant) designations.  He has won numerous awards for teaching excellence in several of the School of Business’ MBA programs.

    He has taught at executive development programs such as the School of Banking and the Savings & Loan School at the University of Georgia, at the Minority Institute for Executive Education at Wake Forest University, Duke Energy, Lowe’s Companies, Syngenta and at the International Business School in Moscow.  He has also worked as a consultant and auditor for Deloitte & Touche.

    Rob’s research focuses on international capital markets and financial contracting.  He has published in the Journal of Finance, Journal of Financial Economics, Journal of Banking and Finance, Financial Management, Journal of Corporate Finance, Journal of Financial Services Research, among others.

  • Time & Location


    All classes are held on Tuesday from 6:00-9:00 PM.


    Course will be held at the Wake Forest University Charlotte Center in Uptown Charlotte: 200 N. College St. Ste 150 Charlotte, NC 28202

    Parking is available at no charge in the Wake Forest University Charlotte Center Parking Garage located on 5th Street and adjacent to the Wake Forest Charlotte Center.  (You may enter the garage from either 5th or 6th Street.)  Please bring your parking ticket in for validation.


  • Cost

    Cost: $2700
    Early Registration Cost: $2600
    Early Registration Deadline: December 16, 2017

    What’s Included

    • Some course materials are provided
    • Parking provided, in the Wake Forest University Charlotte Center Parking Garage
    • Coffee and light snacks are available

    *Additional course materials may be recommended for student purchase (see below).

    Text for this course: Fundamentals of Financial Accounting and Analysis, Fifth Edition, 2016 by Stephen Bryan, Ph.D.  This text has two parts which come packaged together.  The main text is the “Green Book.”  The “Blue Book” contains homework questions and problems as well as their solutions.

    Link to purchase:

    Calculator for this course: You will need a basic 4-function calculator or you can use an app on your mobile phone, tablet or laptop.  Please have this with you for classroom session use.

For More Information

For more information or to speak with a program advisor, please contact us.