Communication for Business Professionals: Theory Meets Practice

Communication icon

About This Program

The ability to effectively communicate is a cornerstone to a successful professional career. Business professionals need to have a polished ability to communicate in both face-to-face and computer mediated communication. In addition to the traditional in-person meeting, today’s professionals are maneuvering through virtual meetings, going through complicated proposals via web conferencing and trying to improve their abilities to effectively communicate with their remote teams.

This course provides business professionals with a solid understanding of how communication theory can be leveraged to drive organizational results.

Program Details

  • Location: Wake Forest University, Charlotte Center
  • Class Times:  This course is not being offered in the 2017-2019 academic year.  If you have an interest in this topic for a future Certificate option, please let us know. We value your input!
  • Cost
  • Early Registration Cost
  • Early Registration Deadline

Next start date:

The Wake Forest University Certificates Program is an open-enrollment, non-credit bearing program. (See Certificate Eligibility)

 Download Certificate Overview

Register for Course

What You’ll Learn

  • Communication Styles:  Listening, Dialogue & Communication Basics. Foundational skills and awareness used across the communication spectrum.
  • Internal Communications & Presentations: Increase communication effectiveness through skillful storytelling and powerful questions. Presentation best practice principles and tips.
  • Digital Communication: The best ways to leverage digital and virtual channels to communicate with clients and internal stakeholders. Social Networks for Business: How to leverage your professional brand and build on the power of your individual network.
  • Communicating Change: Launching a new initiative that demands behavior change? Learn communication principles to help drive change while maneuvering through challenges and roadblocks.
  • Persuasion and Negotiation: When was the last time you needed to be convincing? Effective communication gets you there further and faster. Negotiating is an important skill that extends beyond procurement and sales professionals. Learn how to create mutual value when competing interests exist.
  • Scandal and Crisis: When you’re in it, you’ll be glad you had this class. How do you communicate when your brand is in the middle of a scandal or crisis?

Certificate Eligibility

Certification: Participants successfully completing the work within the given course timeframe and attending all in-class sessions will be eligible to receive a Wake Forest University Certificate. We invite you to contact us with questions or for more detail.

The Wake Forest University Certificates Program is an open-enrollment, non-credit bearing program.


Program Prerequisites

Participants must have a minimum of a bachelor’s degree or the equivalent. A TOEFL examination for non-native speakers of English is not required but students are expected to read, write and comprehend English at the graduate level to fully participate in and gain from the program. Any requests for exceptions to these requirements must be made in writing to the program director at

Certificate Course Details

  • Course Content

    Session 1: Communication Styles. Listening, Dialogue and Interpersonal Communication
    A significant emphasis is placed on a business professional’s ability to speak and communicate – for good reason! Our communication skills can be a key element of our overall success. The level of success we experience in communication is often contingent upon how well we listen and our ability to create dialogue whether one-on-one, in meetings or in presentations.  Building strong communication skills starts with understanding our own personal communication style and a having a keen awareness of how others communicate. Let’s get together to learn more and start with communication styles.
    Key Deliverables:  Awareness and use of communication styles | Effective listening | Effectively communicating

    Session 2: Internal Communication and Presentations
    How do some people seem to “naturally” attract the attention of others in conversation and presentations?  There are some tools to help!  Learn to effectively leverage these tools to increase personal, professional and organizational effectiveness.  We’ll also look at effective feedback. Working effectively demands a solid understanding of communication best practices.
    Key Deliverables: Impactful interpersonal best practices | Presentation best practices & tools to use (PowerPoint, Prezi) | Great feedback.

    Session 3: The Impact of the Digital Business
    Communicating and Building Your Digital Brand
    The rise of the digital economy has increased the importance of professionals understanding how to communicate effectively through new channels. This session leverages relational communication and organizational rhetoric theories to demonstrate best practices for communicating digitally on an organizational and personal level and building a professional brand.
    Key Deliverables: Digital organizational strategies | Optimizing your LinkedIn profile | Manage your social activities in minutes a day

    Session 4: Change Management
    Communication Best Practices for Driving Organizational Change
    In any change management initiative, communication is a critical step to success. Demonstrating the purpose and value of any change initiative requires a strategic communication plan. This lecture combines change management concepts with organizational communication theory to provide a solid understanding of how to communicate change and elicit action within a diverse organization.
    Key Deliverables: Precise mindset and change management table

    Session 5: Negotiation Basics for Organizational Effectiveness
    The ability to persuade through logical reasoning is a coveted skill in any business environment. There are few careers that don’t leverage the ability to lead others to a desired conclusion. Building on the persuasion theory and negotiation research, this class provides an understanding of negotiation basics for business professionals to leverage in their own communication.
    Key Deliverables: Negotiation Basics-What are they?! Learn and effectively apply key skills

    Session 6: Scandal and Crisis
    External and Internal Strategies in Organizational Communication
    When organizations are enveloped in scandal, their people need the ability communicate quickly, succinctly and successfully. Today’s digital channels make waiting for the press conference a dwindling strategy. Today’s organizations must be agile and arm the appropriate people with the targeted response. This session pulls from the most leveraged components of crisis communication research to provide an understanding of how effective communication manages and protects an organization’s brand and legitimacy.
    Key Deliverables:  Writing and communicating when every word counts! Writing tips, email best practices, and a not-to-be-forgotten basic: Grammar.

  • Meet the Instructors

    Please check back with us at a later date.

  • Time & Location


    All classes are held from 6:00 to 9:00 PM.


    Course will be held at the Wake Forest University Charlotte Center in Uptown Charlotte: 200 N. College St. Ste 150 Charlotte, NC 28202

    Parking is available at no charge in the Wake Forest University Charlotte Center Parking Garage located on 5th Street and adjacent to the Wake Forest Charlotte Center.  (You may enter the garage from either 5th or 6th Street.)  Please bring your parking ticket in for validation.


  • Cost

    Cost: $2700
    Early Registration Cost: $2600
    Early Registration Deadline: May 8, 2018

    What’s Included

    • Some course materials are provided
    • Parking provided, in the Wake Forest University Charlotte Center Parking Garage
    • Coffee and light snacks are available
    *Additional course materials may be recommended for student purchase.

For More Information

For more information or to speak with a program advisor, please contact us.