Strategic Analysis and Decision-Making

Strategic Analysis icon

Strategic Analysis and Decision-Making

An Online Course Course Description

Solve complex business challenges and promote industry leadership with a systematic approach to creativity and innovation. In Design Thinking for Innovative Business Problem Solving, you’ll bypass artistic abstraction and use design as a practical, everyday process to spur innovation, organic organizational growth, and effective strategy implementation. Bridge the gap between blue-sky brainstorming and specific, executable solutions to business problems and growth. In this certificate program, you’ll learn the best procedure for generating and testing concepts-one that combines brainstorming, visualization, and other right- brained thinking with traditional left-brained analysis. You’ll learn to stop exclusively using the voice of critical reasoning. You’ll study cases of designing and artist thinking in action and work with peers and award-winning faculty to build a systematic solution for one of your current business issues. You’ll also learn the right ways to engage customer feedback and solicit new ideas, and you’ll prototype concepts and test your assumptions to discover which problems and solutions actually matter the most to your customers.

 

Program Details

  • Location: Online
  • Duration: Summer Semester, May 31 – July 26, 2018
  • Class Times: Online
  • Cost: $2700
  • Early Registration Cost: $2600
  • Early Registration Deadline: May 1, 2018

What You’ll Learn

  • Learn how designers and artists use big-idea thinking to make faster and smarter progress toward their goals-and how you can do it,
  • Discover why traditional critical reasoning can actually increase the innovation risks and costs of problem solving,
  • Practice learning launches to make quick, meaningful decisions about moving new concepts forward,
  • Reduce the new launch unknowns to a concrete list of challenges you can solve with existing resources,
  • Generate new business offerings based on the needs and suggestions of your customers,
  • Identify the sweet spot of innovation-exactly when to launch new product or service ideas and outpace your competition.

Outcomes

You’ll walk away from Design Thinking for Innovative Business Problem Solving with:

  • A multi-step process designed to solve one of your real-life challenges,
  • A disciplined approach to brainstorming and similar idea generation techniques and the steps to follow to get new ideas off the whiteboard and into production,
  • Ways to resolve conflict during ideation and growth and adapt your design process when business conditions demand it,
  • Ways to road test the growth potential of new ideas so you can minimize the risks and maximize the rewards inherent in growth and change,
  • Stronger innovation and communication skills and the ability to enhance them in various project settings.

Who is this for?

This program is designed for leaders who need to make strong decisions amidst uncertainty and risk, especially about the future direction of their firms. It will benefit those who seek quantitative proof of the substance and merit of their choices, particularly those responsible for the well-being of teams, departments and whole organizations.  This program is most appropriate for managers from medium to large companies.

Certificate of Eligibility

Participants successfully completing the work within the given course timeframe and attending all in-class sessions will be eligible to receive a Wake Forest University Certificate. We invite you to contact us with your questions or for more detail.

Program Prerequisites

Participants must have a minimum of a bachelor’s degree or the equivalent. A TOEFL examination for non-native speakers of English is not required but students are expected to read, write and comprehend English at the graduate level to fully participate in and gain from the program. Any requests for exceptions to these requirements must be made in writing to the program director at WakeCERT@nullwfu.edu.

Certificates Course Description

  • Course Content

    Session 1: Process and Mindset
    Introduction
    Norms We Will Observe
    What is Design Thinking; The Model
    Deductive, Inductive, Abductive Thinking
    Choosing a Project; Design a Brief

    Session 2: Getting Started with Some Focus
    Being Mindful
    Empathy – observe, engage and immerse
    What, where, who, when , how, how much, why
    Point of View
    Leonardo Da Vinci’s Techniques
    An Empathy Journey

    Session 3: Capturing Empathy; Focus
    Brainstorming
    Review Maps: Empathy and Journey
    Story Share and Capture
    Improvisation and Collaboration: What a Jazz Band Can Teach Us

    Session 4: Imagine; Prototype and Test
    Make it Real
    Types of Prototypes
    Build to Think
    Biomimicry as Design Principles

    Session 5: More Prototyping: Getting Physical
    Field Tests
    In the Field
    Review prototypes for projects
    Human Biases

    Session 6: Storytelling
    Nudging (Using Behavioral Economics as a Design Tool)
    Finding the Spine
    Making Communication Stick: Simple,
    Unexpected, Concrete, Credible, Emotional, Story
    Story Structures

    Session 7: The Launch
    Learning From Markets
    Business Models
    Preparation for Project Presentations

    Session 8: Project Presentations

     

  • Meet the Instructors

    Dan Fogel portraitDr. Dan Fogel, Lead Faculty. Dan Fogel is SP3’s Founder, Chairman, and CEO, Dan Fogel knows how organizations adopt sustainability practices and principles as part of their core strategies. His research and teaching focuses in areas including (but not limited to): environmental sustainability, global sustainable business and strategy including strategic change managementand innovation for medium and large organizations. Fogel’s success in consulting has led him to deeper work for international and diverse organizations (including, but not limited to): Duke Energy, Bosch, PPG, General Electric (Hungary and USA), Motorola (Brazil), KeyCorp, Lockheed Martin, Lucent (Brazil), TESS (Brazil), Carvajal S.A. (Colombia), McGraw Hill, Samsung, AT&T (Corporate), Parker Hannifin, Unisys, Keviep (Hungary), Timkin, University of Pittsburgh Medical Center, Pfizer, Inc., Holiday Inn, Inc., Tuscarora, TENNECO International, Wachovia, and Bank of America. His international research and teaching had been conducted in several different countries in South America, Asia, and Central and Eastern Europe.

    He has held academic positions at the University of Houston, Tulane University, and the University of Pittsburgh and has been a senior manager at two oil companies and a hospital system. He was Dean of the International Management Center, Budapest, Hungary; Dean for the Czech Management Center in Prague, Czech Republic, and Associate Dean at the University of Pittsburgh and Tulane University. He was Professor of Business Administration and Director of the Institute for Industrial Competitiveness at the Joseph M. Katz Graduate School of Business, University of Pittsburgh.   He was Associate Dean of Working Professional Programs, Dean of Charlotte Programs and Executive Professor of Strategy at the Wake Forest University Schools of Business. He was at Wake Forest University as Director of the Master of Arts in Sustainability and was the Graduate School Research Professor of Sustainability.

    Fogel’s awards include research grants, multiple teacher-of- the-year awards, a Fulbright Scholarship to Brazil, the Winner of the Yoder-Heneman Award, and several times the Distinguished Professor Awards. He has served and is serving on Boards of Directors or Advisory Boards within the United States and abroad and is Chairman of EcoLens, Chairman of The EcoLens Network.

    Education:

    B.S. and M.A. from the Pennsylvania State University Ph.D. from the University of Wisconsin.

    Books include:

    Managing in Emerging Market Economies (Westview)

    Firm Behavior in Emerging Market Economies (Avebury)

    The Business of Sustainability (Berkshire Publishing)

    Law and Politics of Sustainability (Berkshire Publishing)

    Measurement, Indicators, and Research Methods for Sustainability (Berkshire Publishing)

     

     

  • Time & Location

    This class is offered as an online class with live faculty interaction available throughout the duration of the course.

     

  • Cost

    Cost: $2700
    Early Registration Cost: $2600
    Early Registration Deadline: May 1, 2018

    What’s Included

    • Some course materials are provided
    • Parking provided, in the Wake Forest University Charlotte Center Parking Garage
    • Coffee and light snacks are available
    *Additional course materials may be recommended for student purchase

For More Information

For more information or to speak with a program advisor, please contact us.